MAP™ Journal

Insights & guides for the iGaming affiliate industry.

Practical playbooks, benchmarks and buyer’s guides from the MAP™ team — covering tracking, commissions, anti-fraud, reporting and every KPI that matters to affiliate operators.

Programme setupTrackingAnti-fraudCommissionGetting startedProgramme structureBuyer's guideIndustry dataCommission economicsReportingCommission plansRecruitment

FeaturedProgramme setup

Casino Affiliate Marketing in the US: What Operators Keep Getting Wrong

Every few weeks, more or less, an email lands with us here at MAP from an operator somewhere in Europe, and it is nearly always the same question wearing different words. We are going live in the US soon, our affiliate programme has run well in Europe for year

July 31, 202615 min read

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Every article, in reverse-chronological order.

12 posts

Tracking

Cookieless Affiliate Tracking: S2S Postbacks vs Pixels

Somebody drops us a line about this one nearly every month, and the email almost always arrives wearing the same disguise. It is never "please explain postback tracking to me", nobody writes that. What actually lands is a much more anxious message that goes so

July 31, 202618 min

Anti-fraud

iGaming Affiliate Fraud: The Best-Looking Affiliate On Your Report

There is one particular email we get over here at Mediacle every month or so, and the funny thing about it is that it always turns up sounding thrilled and a bit worried all at the same time. It reads something like this

July 13, 202622 min

Commission

Negative Carryover Explained: The Rev Share Clause That Quietly Eats Your Months

Pretty much every other week somebody drops us a line over here at MAP asking more or less the same thing, and it usually arrives sounding a little bit panicked, a little bit cross, and it goes something like this. "I se

July 7, 202618 min

Getting started

How to Set Up a Casino Affiliate Program (Step by Step)

Pretty much every other week, somebody out there drops us a line over here at Mediacle asking more or less the very same question, and it goes something like this: we have got the casino up and running, players are comin

June 29, 202622 min

Programme structure

Sub-Affiliate and Master-Affiliate Structures Explained: A 2026 Guide

Pretty much every other week, somebody out there drops us a line asking more or less the very same thing, just worded a tiny bit differently each time around. They have had another affiliate come knocking, asking to run

June 22, 202619 min

Buyer's guide

How to Choose iGaming Affiliate Software: A Buyer's Checklist for 2026

Pretty much every single week, somebody out there drops us a line, asking more or less the very same thing, just worded a tiny bit differently each time around. They are about to go pick a new affiliate platform, or mayb

June 16, 202617 min

Industry data

iGaming Affiliate Marketing Statistics 2026: The Numbers Operators Are Actually Watching

Every year, somebody asks us more or less the same thing, again and again. They want to know if affiliate marketing is still worth the bother for an iGaming brand in 2026, or whether the whole channel has quietly gone fl

June 9, 202614 min

Commission economics

FTD Value vs LTV: Aligning Your Commission With Real Economics

Every affiliate manager has a player they would rather forget. Twenty quid. That was the first deposit, twenty measly quid, and an account like that barely earns a second look the day it lands. Boring little FTD. Nothing

May 25, 202613 min

Reporting

The 14 KPIs Every iGaming Affiliate Manager Should Track in 2026

Running an iGaming affiliate program without proper KPI tracking is a little like driving a car with the speedometer covered up. You may possibly reach where you need to go, but you really won't know how fast you got the

May 15, 202611 min

Commission plans

CPA vs Revenue Share vs Hybrid: A 2026 Decision Guide for Affiliates

Are you sitting in front of a deal sheet right now, trying to figure out whether to tick CPA, revenue share, or hybrid? Well then, you are exactly the kind of person this article is for. Step into the affiliate world of

May 5, 202615 min

Recruitment

Affiliate Marketing for iGaming: How to Find the Right Affiliates

Affiliate marketing is all about building partnerships. Affiliate marketing, in its very core, means partnering up with quality affiliates for promotion. Affiliates can be either an individual or a platform. The affiliat

March 31, 202610 min