MAP™ Journal

Insights & guides for the iGaming affiliate industry.

Practical playbooks, benchmarks and buyer’s guides from the MAP™ team — covering tracking, commissions, anti-fraud, reporting and every KPI that matters to affiliate operators.

CommissionsTrackingAnti-fraudRecruitmentBuyer’s guideMigrationProgramme setupCommissionGetting startedProgramme structureBuyer's guideIndustry dataCommission economicsReportingCommission plans

FeaturedCommissions

Tiered Commission Structures: How the Rungs Work on iGaming Affiliate Deals

How tiered commission structures work on iGaming affiliate deals: what moves a partner up a rung, whole-month vs banded rates, resets, and where tiers break.

October 19, 202615 min read

Read the article

Every article, in reverse-chronological order.

20 posts

Tracking

Postback URL Setup: Sending Conversions Back to an Affiliate's Tracker

How postback URL setup works on an iGaming affiliate programme: click IDs, placeholders, which events to fire, payouts, duplicates and what never to send.

October 19, 202614 min

Commissions

CPA Qualification Criteria Explained: Baseline Deposit, Wagering and the Qualifying Window

How CPA qualification works on iGaming affiliate deals: the baseline deposit, the wagering condition and the qualifying window, and why some FTDs never pay.

October 9, 202613 min

Commissions

How NGR Is Calculated for Affiliate Rev Share: Bonus Costs, Gaming Duty and the Admin Fee, One Line at a Time

How net gaming revenue is worked out for affiliate rev share: bonus costs, gaming duty, payment fees, admin fee, and why the order they come off matters.

October 9, 202616 min

Anti-fraud

Affiliate Fraud Detection for iGaming: What Gets Caught in the First Second, and What Takes a Month

How affiliate fraud detection works for iGaming operators: what bot blocking stops at the click, what takes a month to show, and where a person still decides.

October 5, 202613 min

Recruitment

Affiliate Marketing for iGaming: How to Find the Right Affiliates

Learn how affiliate marketing works in iGaming and discover effective ways to find high-quality affiliates. Explore strategies, models, and tips for sustainable growth.

September 24, 20268 min

Buyer’s guide

Affiliate Tracking Software for iGaming Operators, Followed From the Click to the Payout

Affiliate tracking software for iGaming operators: S2S postbacks via MasterPostback™, click ID tracking, offline codes, 99.7% bot blocking, flat pricing.

September 18, 202612 min

Buyer’s guide

Casino Affiliate Software Built for Operators, Not for Spreadsheets

Casino affiliate software built for operators: real-time tracking, S2S postbacks, flexible commission plans, AI anti-fraud and flat pricing. Book a free demo.

September 15, 202612 min

Migration

How to Migrate an Affiliate Programme to a New Platform Without Losing Your History

Every single operator we have ever moved across to MAP has asked us more or less the same question somewhere inside the first fifteen minutes of the very first call, and it is almost never about the pricing, and it is almost never about the features either. It

August 24, 202614 min

Programme setup

Casino Affiliate Marketing in the US: What Operators Keep Getting Wrong

Every few weeks, more or less, an email lands with us here at MAP from an operator somewhere in Europe, and it is nearly always the same question wearing different words. We are going live in the US soon, our affiliate programme has run well in Europe for year

July 31, 202615 min

Tracking

Cookieless Affiliate Tracking: S2S Postbacks vs Pixels

Somebody drops us a line about this one nearly every month, and the email almost always arrives wearing the same disguise. It is never "please explain postback tracking to me", nobody writes that. What actually lands is a much more anxious message that goes so

July 31, 202618 min

Anti-fraud

iGaming Affiliate Fraud: The Best-Looking Affiliate On Your Report

There is one particular email we get over here at Mediacle every month or so, and the funny thing about it is that it always turns up sounding thrilled and a bit worried all at the same time. It reads something like this

July 13, 202622 min

Commission

Negative Carryover Explained: The Rev Share Clause That Quietly Eats Your Months

Pretty much every other week somebody drops us a line over here at MAP asking more or less the same thing, and it usually arrives sounding a little bit panicked, a little bit cross, and it goes something like this. "I se

July 7, 202618 min

Getting started

How to Set Up a Casino Affiliate Program (Step by Step)

Pretty much every other week, somebody out there drops us a line over here at Mediacle asking more or less the very same question, and it goes something like this: we have got the casino up and running, players are comin

June 29, 202622 min

Programme structure

Sub-Affiliate and Master-Affiliate Structures Explained: A 2026 Guide

Pretty much every other week, somebody out there drops us a line asking more or less the very same thing, just worded a tiny bit differently each time around. They have had another affiliate come knocking, asking to run

June 22, 202619 min

Buyer's guide

How to Choose iGaming Affiliate Software: A Buyer's Checklist for 2026

Pretty much every single week, somebody out there drops us a line, asking more or less the very same thing, just worded a tiny bit differently each time around. They are about to go pick a new affiliate platform, or mayb

June 16, 202617 min

Industry data

iGaming Affiliate Marketing Statistics 2026: The Numbers Operators Are Actually Watching

Every year, somebody asks us more or less the same thing, again and again. They want to know if affiliate marketing is still worth the bother for an iGaming brand in 2026, or whether the whole channel has quietly gone fl

June 9, 202614 min

Commission economics

FTD Value vs LTV: Aligning Your Commission With Real Economics

Every affiliate manager has a player they would rather forget. Twenty quid. That was the first deposit, twenty measly quid, and an account like that barely earns a second look the day it lands. Boring little FTD. Nothing

May 25, 202613 min

Reporting

The 14 KPIs Every iGaming Affiliate Manager Should Track in 2026

Running an iGaming affiliate program without proper KPI tracking is a little like driving a car with the speedometer covered up. You may possibly reach where you need to go, but you really won't know how fast you got the

May 15, 202611 min

Commission plans

CPA vs Revenue Share vs Hybrid: A 2026 Decision Guide for Affiliates

Are you sitting in front of a deal sheet right now, trying to figure out whether to tick CPA, revenue share, or hybrid? Well then, you are exactly the kind of person this article is for. Step into the affiliate world of

May 5, 202615 min