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What is the difference between Affiliate Program and Affiliate Network ?
An affiliate program is a program run by a casino operator that pays commissions to individuals or organisations (known as affiliates) for referring customers to their business.
An affiliate network is a platform that connects merchants with affiliates, allowing affiliates to promote merchants’ products and services in exchange for a commission.
Both affiliate programs and affiliate networks provide affiliates with the tools and resources they need to succeed, such as tracking links, payment processing, and analytics. The below article discusses the benefits of having your own affiliate program compared to becoming part of an affiliate network.
1. In the long run, having your affiliate program is cost-effective and builds loyalty
Being part of an affiliate network offers benefits such as less responsibility and cost-effectiveness in the short term. Having your affiliate program gives you more control and flexibility over your program. You can tailor the program to meet your specific needs and goals, such as setting commission rates, tracking sales, and managing affiliates.
Even though there will be the initial set-up expenses and admin work, in the long run, it will be an autonomous system from where you can collect results on the performance of the brand and the affiliates.
As a side note, our in-house Affiliate management team can oversee and manage operators’ affiliate programs, which ensures you are set up for success from day one. The team has experience managing 200 brands over 10 years. From recruiting to recommending the best offers for the brand, the team got you covered.
2. Developing your affiliate program allows you to have an affiliate platform that works for your needs
Having a self-sufficient platform rather than being a part of a network provides the operator with more autonomy. Creatives such as ads, banners, motion graphics, videos, and other digital content are used to create a strong brand identity and engage potential customers. Hence, they play a vital role in attracting players to your brand. The major advantage of owning an affiliate platform is that you can always control how your creatives appear.
MAP™ Software can be easily customised to become MLM Software for your Multi-level Marketing Campaigns. This includes customising your landing page URLs to help you promote the latest offers at all times.
3. With your own affiliate program, you don’t need to share profits with anyone
As an operator in an affiliate network group, you pay a commission to the network that manages your brands. This is on top of the commission you pay to the affiliates. Hence, it becomes expensive in the long run especially if you have multiple brands. With your affiliate program, after the initial set-up expenses there will be no ongoing admin expenses. This will allow you to earn a higher profit from the sale.
4. Helps you to build better relationships with affiliates to promote your brand
Affiliate networks usually don’t provide details of affiliates. Unlike affiliate networks, with a customised program, you can build relationships with affiliates directly without navigating through the network. This can help you build a stronger base of affiliates interested in promoting your brand.
In order to understand how your brand is positioned to target players, you should speak directly with the affiliates who promote your brand. A valuable collaboration like this can help upgrade the brand to meet the needs of the players.
5. Unlike affiliate networks, an affiliate program gives you ownership to set up your commission structure
With your affiliate program, you can create custom commission plans tailored specifically to your brand. You can also set up different commission tiers based on how much your affiliates sell, how long they have worked with your program or any other criteria you choose. With your affiliate program, you have full control over the commission plans, allowing you to set up the most suitable plan for your business.
You can have different commission plans for different types of affiliates, allowing you to reward top-performing affiliates with higher commission rates.
You can select from various or combinations of different commission types, such as:
Cost per Acquisition (also known as Cost per Action) which means the affiliate gets a one-time payment when the visitor to the website generates a deposit or another agreed-upon action with your platform.
New Players per month
1 – 10 players
£10 per player
11 – 20 players
£15 per player
20- 40 players
£20 per player
40 – 50 players
£30 per player
Example of CPA based commission
First Time Deposit commission type:
Affiliates get an incentive or bonus when new players deposit.E.g., when a player makes a first-time deposit of £300 or more, the affiliate receives a fixed commission of £30.
Revenue Share commission type:
This is a long-term commission plan as affiliates receive ongoing payments as the referred player keeps coming back to play for the brand. Instead of receiving a commission for a one-time commission per action or acquisition, a revenue share plan can be for a fixed amount of time or lifelong
New Players per month
1 – 10 players
11 – 30 players
31- 60 players
61 – 100 players
Example of RevShare based commission
Did you like what you read? At Mediacle, we provide affiliate management services where we develop the affiliate programme and recruit and manage affiliates on your behalf to promote your brands.
To find out more get in touch with us