Five reasons why you should invest in affiliate marketing
It starts with the online casino operator who wants affiliates to promote their brand through affiliates’ websites, blogs, vlogs etc. Affiliates participating in the operator’s affiliate program generate trackable links and add them to their affiliated channels and sites.
When a customer clicks on the trackable link, it redirects to the operator’s site, and a transaction is made. As a result, the merchant gets a sale, and the affiliate gets a commission.
5 reasons why you should have your own Affiliate Programme
An affiliate program is a program run by a casino operator that pays commissions to individuals or organisations (known as affiliates) for referring customers to their business.
Affiliate Marketing: What is it and How to Find Affiliates for Your iGaming Brands?
Affiliate marketing is all about building partnerships. Affiliate marketing, in its very core, means partnering up with quality affiliates for promotion. Affiliates can be either an individual or a platform.
CPA vs Revenue Share vs Hybrid
Are you sitting in front of a deal sheet right now, trying to figure out whether to tick CPA, revenue share, or hybrid? Well then, you are exactly the kind of person this article is for. Step into the affiliate world of 2026 and let us walk through it together, because honestly
FTD Value vs LTV: Aligning Your Commission With Real Economics
Every affiliate manager has a player they would rather forget. Twenty quid. That was the first deposit, twenty measly quid, and an account like that barely earns a second look the day it lands. Boring little FTD. Nothing to shout about.
iGaming Affiliate Marketing Statistics 2026
Every year, somebody asks us more or less the same thing, again and again. They want to know if affiliate marketing is still worth the bother for an iGaming brand in 2026, or whether the whole channel has quietly gone flat and nobody wanted to say it out loud. And honestly, we really do get why people keep on asking.
