Cookie Policy
map.mediacle.com — Version 1.0
Last updated: 19 July 2026
1. Introduction
This Cookie Policy explains how Mediacle Limited (“Mediacle”, “we”, “us” or “our”), company number 08757407, registered office 16 Upper Woburn Place, London, WC1H 0BS, uses cookies and similar technologies (such as pixels, tags, local storage and scripts, together “cookies”) on map.mediacle.com (the “Website”). This Cookie Policy forms part of, and should be read together with, our Privacy Policy and Website Terms of Use. Questions: info@mediacle.com.
2. What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve efficiency, and to provide information to site owners. Cookies may be “session” cookies (deleted when you close your browser) or “persistent” cookies (which remain until they expire or are deleted), and may be “first-party” (set by us) or “third-party” (set by others, such as analytics providers).
3. Cookies We Use
The durations below are approximate, are set and may be changed by the relevant provider, and are stated as at the “Last updated” date of this Policy. The current, authoritative list is maintained in the cookie preference centre accessible via the “Cookie Settings” link in the Website footer; in the event of any inconsistency, the preference centre prevails.
3.1 Strictly necessary cookies (always active)
These are essential for the Website to function, including security cookies set by our hosting infrastructure and the cookie that records your consent choices. They cannot be switched off through our consent tool because the Website cannot operate properly without them. These cookies do not require your consent.
3.2 Analytics and performance cookies (consent required)
- Google Analytics 4 (Google) — measures visits, page views and traffic sources. Cookies: _ga, _ga_* (approx. 24 months).
- Hotjar — session analytics such as heatmaps and behaviour insights. Cookies: _hjSessionUser_* (approx. 12 months), _hjSession_* (approx. 30 minutes).
- Microsoft Clarity — session recordings and heatmap analytics. Cookies: _clck (approx. 12 months), _clsk (approx. 24 hours), MUID (approx. 13 months).
3.3 Functionality and chat cookies (consent required)
- Tawk.to — powers our live chat widget and remembers your chat session. Cookies: TawkConnectionTime (session), twk_* identifiers (up to approx. 6 months).
- Collect.chat — powers our chatbot and remembers conversation state. Cookies/local storage: collect_chat_* session identifiers (session to approx. 12 months).
3.4 Marketing and advertising cookies (consent required)
- Google Ads (Google) — conversion measurement and advertising effectiveness. Cookies: _gcl_au (approx. 90 days); IDE (doubleclick.net, approx. 13 months).
- Brevo / Mailchimp — where our newsletter sign-up forms are embedded on the Website, these providers may set cookies to operate the form and attribute sign-ups (session to approx. 12 months).
3.5 Embedded content cookies (consent required)
- YouTube (Google) — set when you view an embedded YouTube video. Cookies: YSC (session), VISITOR_INFO1_LIVE (approx. 6 months).
- Vimeo — set when you view an embedded Vimeo video. Cookies: vuid (approx. 24 months).
3.6 Email tracking (for transparency)
Separately from Website cookies, marketing emails we send through Brevo and Mailchimp may contain a small tracking pixel that records whether the email was delivered, opened or clicked. You can stop this at any time by unsubscribing via the link contained in every marketing email, or by emailing info@mediacle.com.
4. Your Choices and Consent
On your first visit, a cookie banner allows you to accept all cookies, reject all non-essential cookies, or manage your preferences by category. Non-essential cookies are not set until you give consent.
You can change or withdraw your consent at any time via the “Cookie Settings” link in the Website footer. Withdrawal does not affect the lawfulness of processing before withdrawal.
You can also block or delete cookies through your browser settings. If you block strictly necessary cookies, parts of the Website (including the chat tools and embedded videos) may not function, and we accept no responsibility for any resulting loss of functionality.
We refresh consent periodically and whenever we make material changes to the cookies we use.
5. Third-Party Cookies
The providers named in section 3 (including Google, Microsoft, Hotjar, Tawk.to, Collect.chat, Brevo, Mailchimp and Vimeo) set their cookies under their own terms and privacy policies and are responsible for their own compliance and for the data they collect. We do not control third-party cookies and, to the fullest extent permitted by law, we accept no liability for the acts or omissions of third-party cookie providers. Please refer to the relevant provider’s own privacy and cookie documentation for further information.
6. Changes to This Policy
We may update this Cookie Policy from time to time at our sole discretion. Updates take effect when posted on this page with a revised “Last updated” date. Your continued use of the Website constitutes acceptance of the updated Policy.
7. Contact
Mediacle Limited, 16 Upper Woburn Place, London, WC1H 0BS, United Kingdom. Email: info@mediacle.com.