Powering iGaming Affiliate Programmes
Mediacle Affiliate Platform (MAP™) is an affiliate management platform built specifically for the online gaming industry, combining over 20 years of software engineering with hands-on experience running iGaming affiliate programmes.
The MAP™ Hosted Solution helps iGaming businesses reliably manage, optimise and scale their affiliate marketing — without the engineering overhead.
Features & Capabilities
A comprehensive suite of tools designed to power every aspect of your iGaming affiliate programme.
Reporting & Analysis
Affiliate marketing entails activities outside of your owned media. Since rewards need to be commensurate with efforts, you need a reliable and trusted software to trace back the source of new gamers. MAP™ offers reporting at granular levels.
Know your white horses — revise media allocations to place larger bets on winning products.
Link every product and affiliate to a dedicated account or country manager for global organisations.
Make media channel selection and campaign decisions more data driven.
Design variable fee structures based on performance, with data at sub-affiliate level.
What drives us
Our core values shape everything we do — from product development to client relationships.
Innovation
Pushing the boundaries of affiliate technology with cutting-edge features.
Reliability
99.99% uptime with robust infrastructure that never sleeps.
Performance
Lightning-fast data processing and real-time reporting.
Partnership
Long-term relationships with dedicated account management.
Transparency
Complete visibility into every aspect of your programme.
Flexibility
Adapts to your unique business requirements effortlessly.
The story of MAP™
From a single idea in 2014 to powering 300+ iGaming brands worldwide — a decade of building the affiliate platform that operators trust.
The idea is born
MAP™ is conceptualised to solve the day-to-day pain points faced by in-house affiliate managers using off-the-shelf tools.
First launch
After months of engineering and testing, the first iGaming affiliate programme goes live on MAP™.
50 brands on the platform
MAP™ quickly becomes the affiliate software of choice — passing 50 brands powering their programmes through MAP™.
First industry recognition
Shortlisted at the EGR B2B Awards for Best Affiliate Software — our first major industry nod.
MAP™ 2.0 ships
A major release adds 100+ new features — campaign management, dynamic ad server, S2S postbacks and more.
200 brands milestone
MAP™ powers its 200th affiliate programme — operators across Europe, LATAM, Asia and beyond.
MAP™ 3.0 — 3× faster
A complete rebuild delivers a 3× performance boost and 70+ new capabilities, including the live event stream.
Triple shortlist
Shortlisted across three categories at the iGB Affiliate Awards — Best Tech for Affiliates, Best Innovator and Best Customer Service at GA Awards.
Mobile-first releases
Native iOS & Android apps and the Smart Bulk-Edit suite ship — recognised again at iGB and GA Awards.
Two EGR Finalists
Finalist at EGR B2B Awards for Best Affiliate Software Supplier and at EGR Operator Awards for Best Customer Service Provider.
300+ brands worldwide
MAP™ powers 300+ iGaming brands. New nominations land at GA Awards and EGR Europe for Acquisition & Retention.